How to use CRM Software to enhance your Sales Team Productivity?

Delta Tech
3 min readFeb 4, 2019

Leads are the discovered business opportunity when someone shows interest in your product or services whereas sales are the result of converting lead into your profitable business. Lead generation is the first and foremost step, to move ahead towards other functions of the business, like Sales, Marketing and production.

The increasing growth of information and technology has made customer management, lead management, and contact management absolutely easier. Several Businesses are using CRM software to increase their business productivity.

However, many organizations in developing and underdeveloped countries are still unaware of the necessity, use, and benefits of such software. Let us explore the scenario here.

A CRM software that includes a tracking system can help to keep track of leads and sales, that always push into the path of success. Tracking helps sales and marketing departments work together seamlessly to provide a better user experience, find more qualified potential leads, and close more sales. Tracking determines where their leads came from and how those leads reached out or were contacted. Tracking application personalizes the software and helps the salesman to manage the sales pipeline and increase retention. Sales tracking means maintaining the records and detailing all the aspects of a sales process.

How to keep track of leads?

Many people feel a burden on using the lead tracker, but they even don’t know that they are quite behind the technology. They are not very familiar with using the tracking applications which is the most Intelligent CRM software to identify and manage potential customers. Leads and Sales tracking tools are about empowering associates to achieve the best success rates, no matter which mechanism they happen to be working in.

When we talk about the lead tracker, it is one of the best software that monitors all activity from the lead origin (where did it come from) to who scheduled it, which salesman ran it, and the resulting revenue generated. It’s more than a lead tracker. It’s a sales management system that not only keeps your business organized but also archives business opportunities and their source of origin like the web, phone, text, creative or walk-in.

Leads tracker to bridge this data and communication gap. This is a great app for a sales team and small business owners.

How to keep track of sales?

You invest heavily in training and sales tools because you want to give your team the best chance to win deals. Accuracy and consistency are the keys to properly tracking sales.

To manage the sales, you need to manage all online and offline leads, track all your interactions, get detailed lead analytics, analyze hot leads and thus it should be maintained in a proper database. Sales tracker tracks the various touchpoints that users make across channels — both online and offline.

Lead Management Software

Relying on smartphones and emails is not always adequate to meet the needs of complex sales campaigns, but it is better to get involved with the lead management (sales tracker or leads tracker) software. Adding company and contact records up to date is also the main task to be completed when you are using a lead tracker. See every interaction you’ve had with contacts, and use this data to build campaigns that close more deals with less work easily.

Lead management software helps the salesman to capitalize on the timeliness of a lead. There’s no better time to make a sale than when a lead is actively searching out information on your product. Lead management software can set up to manage the lead and follow up with leads all in one place, which helps to manage the sale & leads without any hassle. It makes it easy to organize, track, and grow your sales pipeline.

In conclusion, Tracking is a crucial contemporary development in the sales and marketing process. Whether you are selling a thing or starting a business, it easily keeps the track of leads and sales. The toolset available to modern marketing and sales departments means less manual data entry, better attribution models, more intuitive sales processes, and happier customers.

Originally published at deltasalesapp.com

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Delta Tech

Helping businesses with innovative, useful, and easy to use software products along with complete web services.